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By combining the useful with the aesthetic, you must not forget the requirement. Your images also need to be optimized for natural referencing and this includes the ALT attribute. It allows associating an alternative text to your image and is visible when the user passes his mouse on your visual. You can also provide a concise legend to make your image more meaningful. For the right paper writing service this is the best option that you can think of.

Alt image requirement tag

Regarding the links, avoid putting too much to not interfere with reading, too many links kill the link. They should also give a clear idea of the target page so avoid terms such as click here or it’s there or next page.

Essays can take various forms: tool lists, tips, a series of essays, testimonials, etc. Here we will look at the comparison. The objective of comparison is to offer similar products or services and to compare them on different criteria. This kind of essays proves to be a precious help for your readers because you avoid them long researches to make their choice. Even if the exercise seems simple, some rules must be respected to help as best as possible for your audience to make the best decision.

Clearly state your position

The first question is why do you do a comparative essay? To highlight your product or service compared to another, or simply to compare two or more solutions that do not belong to you? It is imperative to clearly indicate to your reader your position, so does your credibility. Be honest and indicate for example:

  • The product or service sold by your company
  • The product or service you use
  • The reason you make this comparison, the goal

Stay objective

Even if you integrate your product in your comparison, stay as objective as possible. Your readers will not appreciate that you highlight all the disadvantages of your competitor as you spread the benefits of your solution. Your comparison will turn into advertising. It’s not easy, but you need to raise weak points and strengths on both sides.

Think about the expectations of readers

As you know, the essays in your blog are for your readers, which mean that you must take into account their expectations when writing your comparison. Put aside your desire to sell your product or service, and take your readers’ point of view:

  • What information do they really interest?
  • What are their criteria?
  • What do they want to know?
  • What do they want from the product or service?

Again, it’s about being objective in all your statements.

Organize the information

In order for your readers to want to read your comparative essays, you should structure your comments. The idea is to allow your readers to easily navigate through your essays and make sure that they quickly find the information that interests them. Here are details to organize and structure your essays, you can:

Create a menu after the introduction

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Ideally, this menu must be clickable so that the readers go in one click to the desired section. Nevertheless, it’s a great way to give them an overview of what’s in your comparison.

Create sections for each category

You will definitely compare different items on each of the products or services. For ease of reading, you can create a section for each feature. You can go further by adding subsections, such as a subsection for Product A, a subsection for Product B, and a subsection for your conclusion on the evaluated characteristic.